product designer
I design and prototype product flows at shippable fidelity, then document the decisions so your team can build with less back-and-forth.
B2C • AI/GenAI • Product Design • SaaS
B2B • Internal Tool • UX Research
B2B • Design System • Enterprise
B2C • Web • Branding
Designing a Mobile Diagnostic Tool
B2C • AI/GenAI • Product Design • SaaS
Context
Mobile diagnostic tool for designers in active job search to self-inspect resume, portfolio, and LinkedIn.
Problem
Designers don't know what to fix in their materials and default to outdated advice or AI-written polish.
Constraints
Local-first, no file ingestion, manual curation only. User judgment over AI automation.
Key Decision
Chose a focused diagnostic deck system instead of a broad career companion or AI analysis tool.
Insight
One focused next step is more useful than a full plan for stressed job seekers.
Impact
Reducing scope created room for deeper UX states, accessibility review, and a more precise product direction.
Fixing a hated tool by hiding 80% of features
B2B • Internal Tool • UX Research
Context
GLPI is the dominant IT management system in Latin America. Most teams complain about it daily.
Problem
Opening a ticket takes 8–12 clicks. Field techs spend 60% of their time off-desk, with no mobile option.
Constraints
No dev resources. Concept-only.
Key Decision
Show what matters,
hide everything else.
Insight
78% of tickets followed just 5 templates.
Impact
Validated with 21 IT professionals.
76% would recommend testing it.
A Design System for legacy tools
B2B • Internal Tool • UX Research
Context
Solo designer at an org where the team had never used a design system.
Problem
INTS had brand inconsistencies across touchpoints.
Constraints
Everything had to work in Divi, the tool they already used on their website.
Key Decision
Simplify components so anyone could build them.
Insight
I sold the system to leadership.
I should have sold it to the people using it.
Impact
50+ components built, pages shipped, style guide live but never fully adopted.
Designing Calm in a Crowded Market
Web • Internal Tool • UX Research
Context
Mental health coach with a warm Instagram presence and a cold, generic Wix website.
Problem
Potential clients were losing trust at the first touchpoint, the website didn't feel like Gabriel.
Constraints
The same organic typography and hand-drawn style every other coach was using.
Key Decision
Treated every section of the website as a conversation, not a page to fill.
Insight
If your social presence is warm and your website is cold, you've already lost the client.
Impact
+25% session duration one month after launch.
From Game Design
to Corporate Innovation
Over 8 years, I have worked across health, mobility, and games, designing products that balance user needs with business outcomes.My process is research-first: validate assumptions early, iterate with real users, and ship what can be measured. I work in cross-functional environments as an embedded Product Designer and as an external advisor for teams navigating AI complexity.