product designer
who ships code
I prototype in production fidelity, so the handoff is never the bottleneck. Eight years across automotive, healthtech, and gamedev.
Validating Vehicle Concepts with VR
Context
Reading AI Snake Oil sparked a question: could probabilistic thinking actually fix the job search?
Problem
Candidates don't know where they're failing.
They apply more, burn out faster.
Constraints
No team, no budget.
I had one day to build something real.
Key Decision
Build a forecasting engine to get one number: how many applications you need.
Insight
Show people their own data, and the anxiety drops.
A hopeless process becomes a solvable puzzle.
Impact
First test exposed two unresolved problems: unclear onboarding and a number that felt crushing.
Fixing a hated tool by hiding 80% of features
Context
GLPI is the dominant IT management system in Latin America. Most teams complain about it daily.
Problem
Opening a ticket takes 8–12 clicks. Field techs spend 60% of their time off-desk, with no mobile option.
Constraints
No dev resources. Concept-only.
Key Decision
Show what matters,
hide everything else.
Insight
78% of tickets followed just 5 templates.
Impact
Validated with 21 IT professionals.
76% would recommend testing it.
A Design System for legacy tools
Context
Solo designer at an org where the team had never used a design system.
Problem
INTS had brand inconsistencies across touchpoints.
Constraints
Everything had to work in Divi, the tool they already used on their website.
Key Decision
Simplify components so anyone could build them.
Insight
I sold the system to leadership.
I should have sold it to the people using it.
Impact
~50 components built, pages shipped, style guide live but never fully adopted.
Validating Vehicle Concepts with VR
Context
Ford needed to test early-stage vehicle concepts before building physical prototypes.
Problem
Translating physical HMI to VR while maintaining strict realism for valid behavioral testing.
Constraints
Compromising the realistic feel of the vehicle interior just to make digital interactions easier.
Key Decision
Prioritize realism to accurately test driver behaviors.
Insight
Any unnatural interaction in the virtual environment would skew behavioral data.
Impact
Established a repeatable VR testing protocol.
Won 2nd place at the IEL Careers Award 2022.
Can you trust an AI to know your taste?
Context
Agency simulation for a $60M food tech brand.
Problem
Create social content that converts without triggering the "this feels like an ad" response.
Constraints
AI tooling — no studio, no photoshoot, two weeks.
Key Decision
Reject AI's default instincts and apply an editorial layer.
Insight
Hungryroot doesn't sell food. It sells the removal of a specific kind of exhaustion. Every asset had to speak to that.
Impact
A multi-channel asset suite across Stories, Reels, and Hero Banners — built with a replicable AI-to-editorial workflow.
From Game Design
to Corporate Innovation
Over 8 years, I've worked across health, mobility, and games designing products that balance user needs with business goals. My process is research-first: I validate assumptions early, iterate with real users, and ship solutions that are accessible and measurable. I'm looking for cross-functional environments to bring clarity when problems are still taking shape.